Strategic plans for the implementation and operation of the business

The strategic plans for GIO Sports outline the key steps, timelines, and actions required to effectively launch, scale, and manage the business. The plan is divided into phases, focusing on milestones for production, marketing, distribution, and operational efficiency.

Phases of Implementation

Phase 1: Establishment and Initial Launch (January - June 2025)

Objective: Build a strong foundation for the business and achieve initial market penetration.

Key Activities
Production
  • Secure initial inventory of Gio Pro Series and Gio Air Series Single.
  • Conduct quality assurance testing to ensure product durability and performance.
Marketing
  • Launch digital campaigns on Amazon, Instagram, and Facebook.
  • Optimize product pages on Amazon with professional images, videos, and SEO-friendly descriptions.
Sales Channels
  • Set up the e-commerce website with integrated payment and shipping solutions.
  • Establish initial partnerships with small and medium-sized retail stores.
Operational Setup
  • Implement inventory management software to track stock levels.
  • Train customer service representatives to handle inquiries and complaints efficiently.

Phase 2: Expansion and Growth (July - December 2025)

Objective: Scale the business operations and increase market presence.

Key Activities
Production
  • Expand production to accommodate growing demand and introduce new product variations.
  • Negotiate with additional suppliers to reduce costs and diversify risks.
Marketing
  • Increase advertising budgets on Amazon and launch targeted promotions for major shopping events (e.g., Black Friday, Cyber Monday).
  • Collaborate with influencers and coaches to drive brand awareness.
Sales Channels
  • Enter large retail stores and strengthen partnerships with sports clubs.
  • Introduce a loyalty program for repeat customers on the e-commerce platform.
Operational Setup
  • Optimize logistics and shipping routes to reduce delivery times.
  • Conduct regular performance reviews of suppliers and logistics partners.