MARKET ANALYSIS

Market Trends

Pickleball has seen exponential growth in recent years, establishing itself as one of the most widely adopted sports in the United States and gaining traction globally. Key insights include:

  • Annual Growth: Pickleball is growing approximately 39% annually in participation, being popular among players over 50 years old and a growing segment of younger players (15-25 years old).
  • Infrastructure Expansion: More than 10,000 dedicated courts in the US, with a growing presence in private clubs and gyms.
  • Intergenerational Appeal: The ease of learning and social component of the sport have generated a diverse player base.

Key Market Segments

Beginners players and IIntermediate players (All ages).
Specifically 18-34 and casual players
Total = 28.8%
Casual = 33.5%

Competitive Analysis

Market leading competitors
  • Joola: Leader in the premium segment, with high-priced products and a focus on competitive players.
  • Selkirk: Offers innovative designs and strong marketing campaigns.
Direct Competitors
  • Potenza: Emerging competitor with affordable prices and products aimed at beginners. It is a Miami-based company that is expert in technology.
  • Bread and Butter: Creates eye-catching paddle designs, at a good price and evokes community.
  • Addict: Has a similar marketing strategy to the other brands and makes a good paddle. They also have the idea of ​​creating a community of American fraternity players.
Indirect Competitors

Alternative sports such as tennis, paddle tennis and badminton that compete for the attention of new players.

GIO Competitive Advantages
  • Affordable prices with premium quality.
  • Products designed for players of all levels.
  • Focus on accessibility and customization.

Market Opportunities

Entry level player (all ages)

International Expansion:

Markets such as LATAM, Canada, Europe, Australia and Middle East (Dubai, Abu Dhabi) are showing notable growth in pickleball adoption.

Tournaments and Events:

Increasing popularity of local and international tournaments provides opportunities for sponsorships and brand visibility.

 

Community Development

GIO Sports is committed to building a strong and active community around pickleball by implementing key strategies to promote the sport and strengthen brand loyalty.

Strategic Collaborations

We establish partnerships with coaches, clubs, and retailers to foster the growth of pickleball and provide added value to our community. These collaborations include clinics, workshops, and promotional events designed to educate and attract new players while strengthening relationships with key industry stakeholders.

Brand Ambassador Program

We have created an exclusive program to identify and collaborate with passionate players who embody the values of GIO Sports. These ambassadors not only promote our brand but also inspire others to join the community through their authenticity and commitment to the sport.

Digital Community Spaces

To connect players in a dynamic and continuous way, we have developed interactive platforms such as an exclusive Discord server, WhatsApp groups, and dedicated forums. These tools not only facilitate the exchange of experiences, tips, and updates but also strengthen the sense of belonging and keep members informed about events, promotions, and development opportunities.

Market Challenges

Premium Market Saturation

High competition from established brands with large marketing budgets.

Variability in Logistics Costs

Fluctuations in international transportation costs affect profit margins.

Customer Retention

Increase customer loyalty, especially in a market with many options.