CHANNELS

Direct Channels: Amazon, Own E-commerce Store, Social Media, Sports Stores.
Indirect Channels: Collaboration with Clubs and Events, Coaches, Local Retail Stores, Participation in Fairs and Sporting Events, Brand Ambassadors, Membership Program, Partnership with School Programs, Paddle Rental at Courts, Large Retail Stores

AMAZON

amazon.com/gio

Amazon is a key online marketplace with a vast customer base, offering visibility and accessibility to a wide range of customers, from beginners to seasoned players.

AWARNESS
  • Use Amazon advertising and SEO to increase visibility.
  • Highlight unique features such as ergonomic design and durability.
  • Offer free merchandise along a medium to high value purchase
EVALUATION
  • Utilize high-quality images, detailed descriptions, and videos.
  • Encourage and showcase customer reviews and ratings.
PURCHASE
  • Offer competitive pricing and bundle deals.
  • Implement options for one-click purchasing.
  • Encourage buyers to close sales with limited time discount codes and promotions.
DELIVERY
  • Leverage Amazon Prime for fast delivery.
  • Provide tracking information and customer support.
  • Ship items promptly or us Amazon Dropshipping options.
AFTER-SALES
  • Follow up with emails offering product tips and support.
  • Encourage reviews and provide easy return options.

Own E-commerce store

gio-sport.com

A dedicated online store provides GIO with full control over the customer experience, branding, and data collection, allowing for direct engagement and building a loyal customer base.

AWARNESS
  • Use targeted SEO and PPC campaigns.
  • Feature engaging blog content and newsletters.
  • Organize Live events to offer special prices for all web customers.
EVALUATION
  • Offer detailed comparisons and customer testimonials.
  • Provide live chat support for inquiries.
PURCHASE
  • Simplify checkout with multiple payment options.
  • Offer loyalty program benefits and discounts.
DELIVERY
  • Provide fast and free shipping options if possible.
  • Offer order tracking and updates.
AFTER-SALES

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Social Media

Social media platforms

Social media platforms provide opportunities for brand awareness, community engagement, and direct sales through targeted advertising and influencer partnerships.

AWARNESS
  • Utilize targeted ads and influencer partnerships.
  • Share engaging content highlighting product benefits.
EVALUATION
  • Post user-generated content and testimonials.
  • Host Q&A sessions and live demos.
PURCHASE
  • Enable shopping features on platforms.
  • Promote exclusive social media discounts.
DELIVERY

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AFTER-SALES
  • Engage with customers through comments and messages.
  • Provide customer support and gather feedback.

Sports Stores

Specialized sports stores

Specialized sports stores attract customers looking for specific equipment and personalized recommendations. Being present in these stores enhances brand visibility among targeted sports enthusiasts.

AWARNESS
  • Use in-store displays and local advertising.
  • Conduct product demonstrations and event.
EVALUATION
  • Train staff to highlight product features.
  • Provide brochures and comparison guides.
PURCHASE
  • Offer in-store promotions and bundles.
  • Ensure easy and convenient purchasing.
DELIVERY

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AFTER-SALES
  • Provide ongoing in-store support.
  • Collect and act on customer feedback.

Clubs and events

Collaboration with clubs and events

Pickleball clubs and events are at the heart of the sport’s community. Collaborations offer a way to build brand awareness through direct engagement with players and fans.

AWARNESS
  • Sponsor events and provide branded materials.
  • Engage directly with players and attendees.
EVALUATION
  • Offer product trials and demonstrations.
  • Gather direct feedback and testimonials.
PURCHASE
  • Facilitate on-site sales with special discounts.
DELIVERY

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AFTER-SALES
  • Follow up with participants via email.
  • Maintain engagement through community events.

Coaches

Coaches have a significant influence on the equipment choices of their students, providing trusted recommendations based on their expertise and experience.

AWARNESS
  • Partner with coaches for product endorsements.
  • Provide exclusive offers for their students.
  • Offer special deals for salesman coaches.
EVALUATION
  • Use coaches to demonstrate product benefits.
  • Gather feedback for continuous improvement.
PURCHASE
  • Facilitate bulk purchase options for coaches.
DELIVERY

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AFTER-SALES
  • Engage with coaches for ongoing support.

Local retail stores

Small, independent sports stores cater to specific communities and provide a localized touchpoint for potential customers looking for personalized advice and equipment.

AWARNESS
  • Focus on community events and local advertising.
  • Partner with stores for joint promotions.
EVALUATION
  • Offer personalized consultations and demos.
  • Provide educational materials in-store.
PURCHASE
  • Simplify buying with attractive promotions.
DELIVERY

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AFTER-SALES
  • Provide local support and community engagement..

Fairs and Sporting Events

Participate in fairs and Sporting Events

Local and regional sports fairs and events provide direct access to sports enthusiasts, allowing for hands-on demonstrations, customer engagement, and immediate feedback.

AWARNESS
  • Highlight community engagement and product innovation.
  • Set up booths with interactive displays or cutting edge installation technology (inmersive, 3D, AR, etc) to enhance the hyped consumer experience.
EVALUATION
  • Allow hands-on trials and gather feedback.
  • Listen to on-site customer needs and expectations.
  • Capture the audience reaction to your proposals and interactions.
PURCHASE
  • Facilitate on-the-spot sales with exclusive deals.
  • Organize giveaway contests.
DELIVERY

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AFTER-SALES
  • Engage with participants through follow-ups.
  • Send offer e-mails and newsletters.

Brand Ambassadors

Brand ambassadors are individuals who embody the brand and can help promote it within their communities, online, and through personal networks.

AWARNESS
  • Leverage ambassadors to promote quality and community support.
  • Open calls for talents, streamers and influencers.
EVALUATION
  • Use personal stories and testimonials for credibility.
  • Encourage live content to share product experience.
PURCHASE
  • Provide ambassador codes for direct purchases.
  • Provide ambassador limited time products and offers.
  • Provide ambassador with products for giveaways.
DELIVERY

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AFTER-SALES
  • Engage through ambassador-led community interactions.
  • Follow up with new product releases an exclusive community offers.

Membership program

Membership programs offer special perks to loyal customers, fostering repeat business and deeper brand engagement through exclusive benefits and early access to products.

 

AWARNESS
  • Promote benefits through existing customer base.
  • Encourage call to action with exclusive new products and limited edition merchandise only available to members.
EVALUATION
  • Highlight exclusive perks and educational resources.
  • Online community gatherings to hear suggestions. 
  • Offer special prizes thru customer feedback surveys.
PURCHASE
  • Offer introductory offers for sign-ups.
  • Have a year round percentage discount for special members.
DELIVERY
  • Provide exclusive delivery benefits for members.
  • Have special packaging and features  for members’ delivery orders.
AFTER-SALES

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Partnership with school programs

Membership programs

Membership programs offer special perks to loyal customers, fostering repeat business and deeper brand engagement through exclusive benefits and early access to products.

AWARNESS
  • Introduce products through school sports programs.
EVALUATION
  • Provide equipment trials and teacher endorsements.
PURCHASE
  • Facilitate school and parent purchases.
DELIVERY

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AFTER-SALES
  • Support schools with updates and maintenance.

Courts

Padel rental at courts

Offering rental paddles at pickleball courts provides players an opportunity to try the brand before committing to purchase, especially for those who are new to the sport.

AWARNESS
  • Use court signage to highlight trial opportunities.
EVALUATION
  • Allow players to test products during games.
PURCHASE
  • Provide information for later purchase.
DELIVERY

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AFTER-SALES
  • Collect feedback to improve offerings.

Large retail stores

Large retail stores provide extensive reach and cater to a broad customer base. These stores are ideal for showcasing products to customers who may be exploring pickleball for the first time.

AWARNESS
  • Leverage store promotions for visibility.
EVALUATION
  • Provide prominent displays and knowledgeable staff.
PURCHASE

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DELIVERY

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AFTER-SALES

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