KEY ACTIVITIES
Efficient logistics and supply chain management form the backbone of GIO Sports' operations, ensuring timely delivery of high-quality pickleball products to the market. By focusing on strategic partnerships, rigorous quality control, and streamlined processes, GIO Sports aims to build a robust and scalable supply chain. From supplier selection and inventory management to transportation and communication, each activity is designed to minimize risks, reduce delays, and enhance customer satisfaction. This section outlines the key activities, their impact on operations, and opportunities for improvement, emphasizing GIO Sports’ commitment to delivering excellence at every stage of the supply chain.
Logistics and Supply Chain
Suppliers
- Identify high quality and reliable pickleball paddle manufacturers in China.
- Negotiation of Terms: Establish strong relationships with suppliers, negotiating prices, minimum order quantities, delivery times and payment terms.
- Improvement: Evaluate supplier diversification to mitigate supply risks and negotiate better terms as the company grows.
- Maintain fluid and collaborative communication with suppliers to ensure delivery times and cost optimization.
- Impact: Helps reduce delays in the supply chain and maintain efficient production.
- Improvement: Implement a digital tracking system to monitor supplier performance and facilitate inventory planning.
Manufactures
- Collaborate closely with manufacturers in charge of paddle production, ensuring compliance with quality standards.
- Impact: Ensures that production meets technical specifications and expected delivery time.
- Improvement: Conduct periodic audits of manufacturing processes to identify optimization opportunities and improve efficiency.
- Manage the manufacturing of complementary products (apparel, accessories, kits) through specialized third parties, ensuring consistency in quality and delivery times.
- Impact: Allows GIO Sports to expand its product line without compromising its primary focus on pickleball paddles.
- Improvement: Evaluate the use of technology to integrate third-party processes into the company's overall logistics system, optimizing visibility and control over products.
Inventory management
Implement an efficient inventory management system to avoid stock shortages or excess.
Implement a rigorous quality control system to ensure that the blades meet the quality and safety standards required in the United States.
Transportation
Organize the transportation of the blades from China to the United States, selecting the most efficient and cost-effective option.
- Agreements with transport companies for the distribution of products.
- Impact: Ensures fast and reliable delivery, improving customer satisfaction and facilitating international and local trade.
- Improvement: Integrate a real-time tracking system for customers, allowing transparency throughout the delivery process.
Communication
Use online communication platforms such as Slack or Microsoft Teams to improve coordination and real-time decision making with suppliers, manufacturers, and logistics partners.
- Impact: Improves speed and efficiency in problem resolution, reducing potential delays in the supply chain.
- Improvement: Integrate collaborative software with access to logistics data to improve real-time planning and coordination between all parties involved.
Marketing and Sales
01
Product Integration
Market Research
Analyze the US pickleball market, identify competitors, and determine consumer preferences.
02
Event Hosting
Brand Development
Create a strong and attractive brand for the paddles, highlighting their features and benefits.
03
Marketin
Digital marketing
Using digital channels: Social media. SEO and online advertising to promote products and reach a wider audience.
Customer service
Provide excellent customer service, including warranty, technical support and returns management.
Quickly and efficiently resolve any problems or complaints that may arise with the products.
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