Success indicators

Sales and Revenue KPIs

Total Revenue Growth
  • Measure: Percentage growth in monthly and annual revenue.
  • Target: Achieve 25% annual revenue growth.
Sales by Channel
  • Measure: Sales performance across Amazon, e-commerce, and retail stores.
  • Target: Distribute sales with 50% from retail, 37.5% from Amazon, and 12.5% from the e-commerce platform.
Conversion Rate (Amazon and E-commerce)
  • Measure: Percentage of visitors converting into buyers.
  • Target: Achieve a conversion rate of 15% on Amazon and 8% on the e-commerce site.
Customer Retention Rate
  • Measure: Percentage of repeat customers over a defined period.
  • Target: Maintain a retention rate of 70% or higher.

Marketing KPIs

Customer Acquisition Cost (CAC)
  • Measure: Cost of acquiring a new customer through marketing efforts.
  • Target: Keep CAC below 10% of the average customer purchase value.
Return on Advertising Spend (ROAS)
  • Measure: Revenue generated per dollar spent on advertising.
  • Target: Maintain a ROAS of 3x or higher on Amazon PPC and social media ads.
Social Media Engagement
  • Measure: Likes, comments, shares, and follower growth on Instagram, Facebook, and TikTok.
  • Target: Increase engagement by 20% annually.
Email Marketing Open and Click Rates
  • Measure: Percentage of recipients opening and clicking links in email campaigns.
  • Target: Maintain an open rate of 25% and a click-through rate of 3%

Operational KPIs

Inventory Turnover Ratio
  • Measure: Number of times inventory is sold and replaced over a period.
  • Target: Achieve inventory turnover every three months.
Order Fulfillment Time
  • Measure: Average time taken to fulfill and deliver an order.
  • Target: Maintain an average delivery time of less than five days.
Logistics Cost per Unit
  • Measure: Cost of shipping and delivery per product sold.
  • Target: Reduce logistics costs by 10% annually.
Quality Assurance (Return Rate)
  • Measure: Percentage of products returned due to defects or dissatisfaction.
  • Target: Keep return rates below 2%.

Financial KPIs

Gross Margin
  • Measure: Revenue minus cost of goods sold, divided by revenue.
  • Target: Maintain a gross margin of 80% or higher.
Net Profit Margin
  • Measure: Net profit as a percentage of total revenue.
  • Target: Achieve a net profit margin of 15%-20%.
ROI on Investments
  • Measure: Return generated from marketing, production, and operational investments.
  • Target: Maintain an ROI of 200% or higher annually.

Customer Experience KPIs

Net Promoter Score (NPS)
  • Measure: Customer satisfaction and likelihood of recommending GIO Sports to others.
  • Target: Achieve an NPS score of 8/10 or higher.
Customer Support Response Time
  • Measure: Average time to respond to customer inquiries.
  • Target: Respond within 24 hours.
Complaint Resolution Rate
  • Measure: Percentage of customer complaints resolved on the first contact.
  • Target: Maintain a resolution rate of 90% or higher.

Product Development KPIs

Time to Market
  • Measure: Time taken to develop and launch new products.
  • Target: Reduce time to market by 20% year over year.
Customer Feedback Implementation
  • Measure: Percentage of customer feedback incorporated into product development.
  • Target: Implement actionable feedback within three months.