Financial Plan

GIO Sports presents a strategic financial plan for 2025, designed to cover operating expenses, generate profits and lay the foundations for long-term sustainable growth. The plan is divided into two stages and contemplates a focus on the commercialization of two key products, phased investment strategies and diversification of sales channels.

Initial Products

Gio Pro Series

  • Designed for intermediate to advanced players looking for superior performance.
  • Projected retail price: $120 per unit.
  • Production cost: $22.50 per unit.

Gio Air Series Single

  • Aimed at beginners and recreational players who prioritize accessibility and lightness.
  • Projected retail price: $80 per unit.
  • Production cost: $12.50 per unit.

Initial Balance

The 2025 management begins with a closing balance of $10,000 from the previous year, which will serve to cover the initial expenses until receiving the first investment.

Planned Investments

A) Stage 1 (January to June):

Target investment: $50,000.

Use of funds:

  • Initial inventory production.
  • Digital marketing and promotion campaigns.
  • Logistics and initial distribution.
  • E-commerce development and Amazon optimization.
  • Contingency fund.
B) Stage 2 (July to December):

Target investment: $100,000.

Use of funds:

  • Inventory expansion for new products.
  • Increase in advertising campaigns and activations.
  • Strategies for attracting retailers (retail).
  • Improvements in logistics and supply chain.
  • Contingency fund.

Sales Channels

  • Retail Stores: Collaboration with national and regional chains for mass distribution.
  • Online Sales: Amazon: Main channel for digital sales due to its global reach. Own e-commerce: Generation of recurring sales and direct loyalty.

Total Annual Analysis

  • Recovery and Growth: Although the first stage has limited performance, the second stage more than compensates.
  • Gross Margin: Average annual gross margin: 36.4%.
  • Stepped Profitability: Effective use of investments to turn a negative initial stage into a solid performance in the second half of the year.

Financial Conclusions

Impact of Investments

The initial investment ($50,000) and the subsequent one ($100,000) allow for significant growth, especially in the second stage.

Return on Investments

Projected ROI at year-end: 26.57% (on a total investment of $150,000).

Financial Sustainability

A strong performance in the second stage positions GIO Sports for continued growth in 2026.